• What I Do
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    Ads that 

    Work.

    I build and scale Google, Meta, and TikTok campaigns for brands that want to grow their revenue.

    Get Started

    Who I am

    My name is Andrew Drake. I've spent 5+ years running paid media campaigns for e-commerce brands and service businesses – managing over R1 million in monthly ad spend, profitably.

    Your campaigns get built by me, run by me, and reported on by me. Which means when something's working, you'll know why. And when something isn't, you'll hear it from me first – not six weeks later in a slide deck.

    What I do

    Paid media across Google, Meta, and TikTok. Built, managed, and reported on by me.

    Meta Ads

    Facebook and Instagram campaigns – from pixel setup through to daily management. I build the audience structure, write the ads, and optimise based on what's actually converting. You get a monthly video report that tells you what happened, why, and what I'm doing about it.

    Google Ads

    Search, Shopping, and Performance Max – built properly from the start and managed to perform over time. Keyword strategy, ad copy, bid management, and a monthly walkthrough so you always know where your budget went.

    TikTok Ads

    Full TikTok campaign management for brands ready to reach a younger audience at lower CPMs. I handle the pixel, the campaign build, and the creative direction. Most brands treat it like Facebook. That's why their ads don't work.

    The results

    29.91x ROAS

    R7,384 in spend returned R220,900 in tracked purchase value – in a single month. 143 sales at R51 cost per purchase. South African activewear brand, Meta Ads.

    45% Lower CPL

    Cost Per Lead (CPL) dropped from R143 to R79 through creative optimisation alone. Same lead volume, nearly half the spend. Meta Lead Generation.

    171% More Sales

    Same budget, year on year. R294k revenue in September 2024 became R798k in September 2025. ROAS grew from 2.99x to 7.07x. South African e-commerce brand, Meta Ads.

    Let's see what's actually going on.

    If I can help, I'll tell you how.

    If I can't, I'll tell you that too.

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